January 25, 2023
Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
- by Joe Mandese @mp_joemandese, August 26, 2021
Digital media channels -- especially social and search -- have emerged as the most popular elements of the media mix among local advertisers, but local ad agencies think they are relying on it too much relative to traditional analog media. That’s one of the striking findings of two separate surveys …
