CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads
- by Karlene Lukovitz @KLmarketdaily, October 25, 2021
Nine out of 10 U.S. connected TV (CTV) viewers report watching ad-supported content — up from four out of five a year ago — and these viewers estimate that 47% of the content they watch is ad-supported, versus 53% ad-free, according to a survey conducted in June by Statista for …
Karlene, unless things have changed, Statista does not conduct surveys but merely takes published reports and press releases and uses their findings. If they are now conducting surveys on their own---which is possible---this is an interesting biit of news.