CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads

Nine out of 10 U.S. connected TV (CTV) viewers report watching ad-supported content — up from four out of five a year ago — and these viewers estimate that 47% of the content they watch is ad-supported, versus 53% ad-free, according to a survey conducted in June by Statista for …

1 comment about "CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads".
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  1. Ed Papazian from Media Dynamics Inc, October 25, 2021 at 10:01 a.m.

    Karlene, unless things have changed, Statista does not conduct surveys but merely takes published reports and press releases and uses their findings. If they are now conducting surveys on their own---which is possible---this is an interesting biit of news.

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