Hulu, YouTube And Roku Lead CTV Ad Spend For 2021
- by Wayne Friedman , November 12, 2021
Hulu, YouTube and Roku are the biggest connected TV/over-the-top platforms in terms of advertising revenue this year.
Hulu is forecast to hit $3.13 billion in 2021, with YouTube at $2.54 billion and Roku at $1.58 billion, according to eMarketer. The research company has not yet made estimates for Paramount+, Peacock …
