Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain Momentum
- by Wayne Friedman , November 14, 2021
Looking at the connected TV (CTV)/over-the top (OTT) market,
there are now 109 million households with at least one streaming service -- 85% of all U.S. TV homes, according to a survey from Kantar.
While this is two percentage points higher year-over-year, it has slipped one percentage point in share …
