Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain Momentum

Looking at the connected TV (CTV)/over-the top (OTT) market, there are now 109 million households with at least one streaming service -- 85% of all U.S. TV homes, according to a survey from Kantar.

While this is two percentage points higher year-over-year, it has slipped one percentage point in share …

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