50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms

While weak performance of linear TV platforms has resulted in marketers shifting to other media, only around 50% to 60% of those budgets are going to new, associated premium video-on-demand advertising (AVOD) platforms -- many of which are owned by legacy TV network groups -- according to estimates from MoffettNathanson …
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