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Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What's Left?

by Wayne Friedman , Staff Writer, July 29, 2022

YouTube might be yet another bellwether of declining TV/CTV advertising trends.

YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% -- slightly under analysts' expectations, and well below the strong, double-digit gains seen in previous periods.

This is from Google: “The quarter-on-quarter deceleration in both YouTube and network …

ad spending, advertising, connected tv, digital, earnings, google, research, revenue, search, streaming, television, trends, youtube

1 comment about "Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What's Left?".

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John Grono from GAP Research, July 29, 2022 at 8:27 p.m.
Wayne, some thoughts:
- 1.5b people in the average month is 16 in every 100 people on our planet.
- Each user averages about $4.90 per month in advertising income.
- Wouldn't it be great if we knew how many times they used YT ... or the average time per month spent on YT.
- How many were only logged in for a matter of seconds.
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