Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
- by Karlene Lukovitz @KLmarketdaily, March 9, 2023
On average, advertisers are planning to allocate 40% of their 2023 upfront budgets to connected TV, reports Advertiser Perceptions, based on a survey of 300 U.S. marketer and agency executives conducted in February.
With economic uncertainty making investment flexibility more important than ever, the survey also found buyers reporting that …
