Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies

On average, advertisers are planning to allocate 40% of their 2023 upfront budgets to connected TV, reports Advertiser Perceptions, based on a survey of 300 U.S. marketer and agency executives conducted in February. 

With economic uncertainty making investment flexibility more important than ever, the survey also found buyers reporting that …

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