Commentary
Search-Based Retail Media Accelerates Search Market To $350B, 'Traditional' Still Dominates
- by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023
Search initially changed technology and the way marketers market. Now technology is changing search.
Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to reach $350 billion this year, according to a new global forecast released by WARC (World …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
