Reruns' Share Of Ad Spend Leaps Due To Strikes
- by Karlene Lukovitz @KLmarketdaily, August 11, 2023
The SAG-AFTRA strikes drove the proportion of ad spending against entertainment reruns up to 79% and the share of spend in new entertainment programming down to 20.9% as of June, marking the deepest dip in share for new shows since the pandemic, according to media-buying data and planning tools company …
