2 Super Bowl Ads From NFL Tops In Creative Effectiveness

 

Two Super Bowl ads from the NFL -- ”You Are Special” and “Champion” -- were ranked as the top two most effective spots, respectively, based on consumer emotional responses analyzed by ad tester System1. Stagwell’s 72andSunny created both ads for the league.  

Rounding out the top 5: Budweiser’s “American Icons” from …

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