Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to an analysis by advertising
accounts research firm Comvergence.
Global new business revenue was up just over 7% a new report from R3 claims, according to "Campaign." There were more than 7,000 new wins last year, the researchers say, although the activity was
mostly driven by reviews.
The research also included in-depth interviews with the CMOs of Georgia-Pacific, Kelly Services, Keds, Diageo, Bayer and HP.