Search results for "agency review"

• Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
  Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to an analysis by advertising accounts research firm Comvergence.
  April 23, 2021  Tags: advertising, agency, agency review, cmmr, media, research
• New Business Revenues Up 7% Globally
  Global new business revenue was up just over 7% a new report from R3 claims, according to "Campaign." There were more than 7,000 new wins last year, the researchers say, although the activity was mostly driven by reviews.
  January 23, 2019  Tags: agency review, london, research, uk
• CMOs Increasingly Reject Agency-Of-Record Model
  The research also included in-depth interviews with the CMOs of Georgia-Pacific, Kelly Services, Keds, Diageo, Bayer and HP.
  April 24, 2018  Tags: advertiser-agency relationship, agency, agency review, cmo, research