Marketers help new moms give babies "the very best."

Talk about American brands! Chevrolet and its flagship brand — the Corvette — have been an integral part of our cultural landscape for many decades. Thanks to Chuck Berry, Don McLean, The Beach Boys and Prince, Chevy and Corvette are bona fide cultural icons. It’s no wonder the automaker decided to draw on that fame in its new ad campaigns. Two major marketing and advertising initiatives are on the way from Chevy and the Corvette brand. First, Corvette is celebrating its 50th anniversary. Second, Chevy will break with the tried-and-true Detroit practice of focusing advertising on …

Network TV’s first fall lineup post 9/11 reflects a renewed reliance on safer, more traditional fare, and while the new season certainly won’t dazzle viewers with edginess or originality, it should produce more than a few hits. This year the major webs have ceded "alternative" programming to the cable channels. There won’t be any attempts to emulate Queer as Folk or Six Feet Under. For that matter, there won’t be any new courtroom dramas to unnerve audiences with knotty moral or ethical problems. And sinister spy dramas that hint at top-level government conspiracies will be conspicuous …

The Big Five sports face new challenges.

Reaching boys and men is all about catching some air.

Upfront up, but can a recovery last?

NASCAR efforts require a lot of homework.

Magazine winners and losers.

Current Thinking Brand Consonance

Future ToolMRI+ Connects Electronic Media Kits Bob Warrens, director of Mediamark’s MRI+ program, knows all about gathering data from dozens of rate cards, making those last-minute phone calls, and after all that, trying to organize and compare the information to put together the best campaign for a client. As longtime research director of J. Walter Thompson, he remembers 20-person research staffs, file cabinets full of media kits, and the countless details involved in getting the right piece of information for a proposal. MRI+ takes all that information, adds the search and comparison capabilities computer …