Advertising gets its share of bad PR, but some incidents stand out as particularly extra-bad. Back in March 2008, an article in The New York Times drew readers' attention to new biometric technology that enabled cameras in digital out-of-home displays to scan dozens of facial features to determine demographic information about passers-by including their age, race and gender, which in turn allowed computers to target advertising to them based on these factors. For example, a digital out-of-home display employing the technology might "show one advertisement to a middle-aged white woman ... and a different one to a teenage Asian boy," …