Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain. The introduction of text ordering follows other mobile innovations such as Domino’s recent launch of ordering capabilities via tweets and the introduction of voice ordering last year. These initiatives are part of Domino’s AnyWare strategy to enable ordering across a range of popular devices, including cars, smart TV and smartwatches.

Wal-Mart Canada was one of the first retailers in the world to offer a fully responsive mobile site. Simon Rodrigue, senior vice president of ecommerce at Wal-Mart Canada, spoke with eMarketer’s Lisa Barron about how the site has helped boost ecommerce sales. eMarketer: Wal-Mart has been very active in promoting ecommerce. How significant are digital sales now? Simon Rodrigue: For Wal-Mart Canada, digital sales are a significant part of our future. We don’t report out ecommerce sales in Canada, but we’ve seen very strong growth year over year. So it’s a key part of our strategy going forward.

SITA Lab, the technology research team for global IT provider SITA, has installed more than fifty beacons in Terminal 1 at Hong Kong International Airport for one of these trials. Beacon technology triggers the display of location-relevant information on devices. With beacons, airports and airlines can provide passengers with indoor directions, walk times to gates, lounge access and alerts about boarding. Knowing where a passenger is before sending information enables more effective communication. During the trial at Hong Kong International Airport, SITA is using maps to guide passengers along typical pathways between public transport points, check-in counters, immigration, people movers, …

By leveraging mobile location to award points to friends who are hanging out together, PepsiCo is attempting to add more mobile fizz to its new loyalty program and gain an edge over Coca-Cola. Pepsi is following in its competitor Coca-Cola’s footsteps by allowing fans to enter codes found on participating products to receive the in-app rewards points, but is aiming to expand consumer outreach by offering points to those who hang out with fellow users. Loyalty programs are a must-have for major beverage brands with significant amounts of customer consumption, and Pepsi is likely attempting to attract a younger demographic …

Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various platforms, with savvy retailers likely to extend into numerous outlets to gain the most benefit. Platforms such as Facebook, Twitter, Pinterest and Snapchat are generating widespread discussion regarding commerce in social media, as they introduce buy buttons and purchasing options for consumers to shop advertisers’ merchandise. It is probable that retailers will lean towards the one or two platforms that best reflect their brand, but it cannot hurt to spread into all channels, as this is an up-and-coming field.

UK-based social money transfer service Azimo has raised 20 million in Series B funding. CEO and Co-founder Michael Kent says that the company will use the investment to continue to build its operations across Europe and deeper into the community of migrants who already form the bedrock of its services. Frog Capital led the Series B round with participation from MCI Investments and existing investors e.ventures and Greycroft Partners. The company is a world leader in money transfers based on smartphones and online channels. It provides secure international money transfers at a low cost. Founded in 2012, the company’s …

With Apple’s new Wallet app in iOS 9, a revamped version of the old Passbook app with a name that better reflects Apple Pay integration, Apple will let marketers send out dynamic offers triggered by location or a user’s interests through iAd. Apple noted the feature on its blog for advertisers explaining that “marketers can reach loyal customers with specific messages that reflect the customers’ interests, or convert a new customer by presenting a reason to try something new.” Offers allow marketers to put customized, dynamic messages directly into the Wallet that’s built into every iPhone – and accessible via Apple Watch.

MasterCard is launching tokenization for merchants using its Digital Enablement Services to help these businesses assure their customers of the safety of their mobile programs, as security has moved to the forefront of concerns regarding smartphone shopping. The financial service is introducing tokenization services for customers paying through mobile and digital to more securely and seamlessly use their MasterCard. The service creates a unique token or code for each individual credit card, and rather than frequently using the credit number, the token is used to prevent hackers from accessing important numbers.

To strengthen its position in the m-commerce domain, online marketplace Snapdeal today announced that it has acquired Letsgomo Labs, a mobility solutions company. ounded by Manav Kamboj and Vikas Banga, the 76 member team of Letsgomo work across mobile technologies, design and strategy; consults businesses right from building mobile strategies to conceptualization of applications and mobile sites to implementation and hosting. The company also works with e-commerce companies to help them strengthen mobile capabilities. Speaking on the acquisition, Rohit Bansal, Co-Founder of Snapdeal said, “Delivering a great user experience across varying data connections and numerous handsets being used in …

Just days after it launched its first app for Apple Watch, eBay is talking up the future of wearables after seeing a massive increase in sales for smart watches and wristbands on its Australian site. The figures come out of a new eBay report, conducted by technology research firm Telsyte, which examines Australians' technology buying habits. Digging into more than 100 million technology-related searches and transactions on the e-commerce portal, it's the first time eBay has examined data from a particular product category on its platform, and the results paint an interesting picture of Australian digital consumption. According to "The Economics …