It’s getting harder and harder to keep track of all the activity in the mobile ordering and mobile payment space. The latest big announcement comes from Subway. The fast-casual restaurant giant announced on Thursday new updates to its mobile app and website that include more mobile payment options, along with giving customers the ability to order on-the-go. Subway said it is adding PayPal as an option customers can use to pay for meals when they order remotely or pay in-store using the Subway app’s mobile payment feature.
MasterCard and Samsung Pay have extended their partnership that leverages MasterCard Digital Enablement Service (MDES) to deliver Samsung Pay in Europe. European card issuers will be able to connect to the MDES platform and activate the Samsung Pay service upon launch. Cardholders can activate their credit, debit, reloadable prepaid and small business cards from participating issuers in the Samsung Pay service and use their mobile devices to make everyday purchases
Visa’s determination to double up on its mobile payment strategy is evident in the company’s decision to invest in Stripe, a start-up that accepts debit and credit cards for merchants who have previously not accepted them. Visa will also be working side-by-side with Stripe to develop more ways to improve digital transactions, a move which may place the credit card marketer on a higher level with merchants and retailers as well as customers. Its recent introduction of the Visa Checkout mobile payment option also suggests the brand is ready to compete with the likes of Apple Pay and PayPal.
Retail sales on tablets, smartphones and other mobile devices will reach $333.99 billion this year in China, according to eMarketer’s latest estimates of retail sales around the world, up 85.1% from 2014. That figure represents 49.7% of all retail ecommerce sales in the country this year. This estimate puts retail mcommerce sales in China at nearly 450% of those in the US, where such sales are expected to rise 32.2% in 2015.
Founders of Bangalore-based private label fashion e-tailer Zovi have raised $50 million (Rs 318 crore) from a group of investors led by One97Communications, which runs mobile commerce venture Paytm, and an unnamed large investor for a separate startup focused on deals discovery. SAIF Partners and Tiger Global Management, who are existing investors in Zovi, also participated, it said on W ....
Travel management service Concur is further developing an integrated experience for customers through a partnership with HotelTonight and Lyft in which users can seamlessly expense services through the two mobile applications. HotelTonight and Lyft are a few of the numerous mobile apps that have emerged, devoted to travel that have made lives of vacationers much less complicated and now these conviences are being offered to business travelers as well through the Concur partnership.
Peer-to-peer digital retailer eBay’s decision to discontinue its specialty applications, including eBay Valet, showcases the need for marketers to offer one overarching app if they wish to streamline their mobile offerings. EBay is aiming to simply its shopping experience on mobile and integrate its singular services’ features into the flagship app. The marketplace is also retiring its eBay Now delivery model, which may give Amazon a leg up among consumers searching for instant gratification with purchases.
All the mobile web traffic sacrificed by Flipkart seems to be paying off, at least in terms of getting users to install the company’s app. According to Nielsen’s latest survey based on real-time mobile data across 8,000 handsets in the country, Flipkart’s mobile app is present on 35% of all phones checked and was the No. 1 in the shopping category. Nielsen Informate Mobile Insights also revealed that the number of smartphone owners using mobile apps of e-commerce companies has gone up from 1,680 (21%) in May 2014 to 4,320 (54%) in May this year.
Burger King’s decision to offer MasterCard’s MasterPass alongside PayPal’s payment options speaks to its desire to market to Android customers and suggests more quick service marketers will broaden their mobile payment partners rather than rely on a single platform. Burger King is adding MasterPass into its eponymous mobile application, while fellow food marketer Firehouse Subs will accept payments via the platform on its online ordering site.
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment. Consumers’ tendency to rely on their mobile devices and bring them everywhere they go makes it easier for brands to reach potential customers with the tap of a push notification or banner ad.