• Many Businesses Not Ready for New Credit Card Tech
    A sizeable number of businesses won’t meet the EMV transition deadline, according to a survey by Randstad Technologies. The survey found that 58% of respondents, who represent a cross-section of affected industries, are actively preparing for the EMV technology transition. But 42% have either taken no steps or are unaware of any progress being made. 
  • Burger King Adds MasterPass Mobile Payments
    Burger King’s decision to offer MasterCard’s MasterPass alongside PayPal’s payment options speaks to its desire to market to Android customers and suggests more quick service marketers will broaden their mobile payment partners rather than rely on a single platform. Burger King is adding MasterPass into its eponymous mobile application, while fellow food marketer Firehouse Subs will accept payments via the platform on its online ordering site.
  • Uber Partners for Global Payments
    Adyen, a leading global payments technology company, announced an expansion of its existing partnership with Uber – powering payments for the ride-hailing company’s users in Casablanca, Morocco. Uber, now live in 58 countries, teamed up with Adyen to enable local users in Morocco to pay with locally issued credit and debit cards. Adyen is a leading payments technology company that provides businesses a single global platform to accept payments anywhere in the world. Driven by a vision to improve customer experience, streamline processes and ultimately increase revenue, Adyen enables businesses to process payments across online, mobile and Point-of-Sale (POS) with over 250 payment ...
  • Highest Spenders Turning to Digital Shopping
    Those with the highest spending power in the United States overwhelmingly prefer online shopping, with 72 percent buying via ecommerce in the last three months, according to new research by Unity Marketing. While online retail still only accounts for a fraction of the sales seen in bricks-and-mortar outlets, it has seen a steeper steady growth over the past 10 years, with a 113 percent increase to traditional retail’s 17 percent rise in the same period.
  • McDonald's Tapping In-App Coupons
    McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons. During its second quarter earnings call, the fast food marketer claimed it is testing mobile ordering for U.S. markets and will introduce a mobile app for domestic customers, adding to its plentiful mobile offerings abroad. 
  • Marketers Warm to In-App Messaging
    Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result. Only one third of marketers with mobile applications leverage in-app messaging, but this is starting to change as marketers focus more on retaining and monetizing their app users.
  • Starbucks Touts Digital Tech Over Ads
    We’ve long held up Starbucks as a prime example of a company that has used digital transformation to optimum effect. Late last week, the coffee giant announced its latest set of numbers and once again that digital investment is paying off in spades. Net income for the quarter ended June 28 rose to $626.7 million, from $512.6 million, while revenues rose 18% to $4.88 billion.
  • Buy-It-Now Buttons Being Added to Aid Mobile Purchasing
    Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.
  • Companies Partner for Money Management App
    Santander UK has launched a group money management app called KiTTi which allow 100 friends to create collective pots of money and pay through the KiTTi prepaid contactless MasterCard. The first virtual “cash kitty” of its kind allows users to create collective pots of money, monitor and manage transactions. Customers of any UK bank can download the app, set up a kitty, invite their friends and start sharing money.
  • PayPal Increases Focus on Mobile Commerce
    PayPal is now a standalone company being traded on the Nasdaq and it has adopted a mobile-first strategy. The company has come to establish a very prominent position in the mobile commerce space, where it has become one of the more influential entities therein. As the company has now become separate from its former owner eBay, PayPal will adopt a greater focus on the mobile sector. This focus may further increase the company’s standing in the mobile commerce market. According to PayPal CEO Dan Schulman, PayPal is set to become a mobile-first platform through the development of new mobile products. 
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