The airline's home page had been pretty static, filled with formulaic content that spoke to no one. Then, the company introduced content that can it can pull into its stop promotional banners, which can change based on a user's search history. Speaking at Sitecore's Digital Trendspot 2012 event, Richard Levin, EasyJet head of CRM, said, "Half of EasyJet customers have a clear idea of where and when they are going to travel so go straight to the booking funnel, but for the other 50%, their decisions are not set in stone, so by offering such formulaic content on the homepage …

One day, Rhodri Marsden discovered that Twitter had given him a coveted (by some) blue tick, indicating that he is who he says he is on the social network. It's a status symbol he wanted nothing to do with.

The stampede to advertise on social networks is behind ZenithOptimedia's forecast that display will soon be the internet's top type of advert. Display will rise from 36% of internet spend in 2011 to 41% in 2014. Already, 25% of advertising money is online in Denmark, Norway, South Korea, Sweden and the UK. ZenithOptimedia says Canada, China, Norway, South Korea, Sweden and the UK will hit 30% by 2014.

As Mother's Day approaches March 18, broadband provider Plusnet surveyed 3,000 mums and found that 80% of them go to parenting websites when they need parental advice rather than turning to their parents. Forty-one percent of mums shop online for food and do their banking each week to save time. Fifty-one percent research their children's homework and 99% spend spare time surfing the web.

In what it suspects was the latest attack, email access within some part of the BBC for disrupted for four hours two days after the broadcaster boasted it had nearly doubled its Persian TV audience in two years, to 6 million people. The sophisticated cyber-attack is suspected of being the latest attempt by Iranian authorities to threaten BBC Persian TV, which the corporation nevertheless believes is watched by one in 10 Iranian citizens each week.

In his blog, Roy Gleenslade speaks admiringly and fondly of the "old-fashioned paper" but grants that economic conditions are challenging, especially in Ireland. At a seminar this week at Limerick university on the future of journalism, he quotes the online editor of the "Irish Times" as saying, "I think print will die," adding, "It may retain a place in people's affections in the same way as vinyl does for a certain niche in the music industry."

Virgin Media has been chosen to provide wireless across 120 stations; it will install Wi-Fi in 80 stations in July in time for the games and will be free over some of the summer season. Afterward, it will be made available to Virgin Media's broadband and mobile customers and on a pay-as-you-go basis.

Thousands gathered in a dusty park in Lira, Uganda, to screen the 30-minute video about the feared and hated Joseph Kony, many coming away wondering why they had to be reminded of such brutality. Some jeered as the projection neared its end and scuffles broke out as simmering frustrations boiled over. The campaign behind the online video was met with skepticism from some. "Why make Kony famous? It baffles them," said Victor Ochen, director for African Youth Initiative Network, the charity behind the showing.

After hundreds of critical tweets about The Crypt School in Gloucestershire were posted, the administration decided to bill four people for legal fees the school incurred. The board of governors "view the use of social media to insult, abuse, bully or defame a student, a member of staff or the school with the utmost seriousness," said its chairman.

The founder of Wikipedia has been drafted to advise on a crowdsourcing approach to policymaking. Next month, he will attend Whitehall meetings to ensure new bills are being shaped by the general public and not just interest groups. Downing Street hopes that Mr Wales’s involvement will help civil servants transform online consultation documents from static PDF files to something more interactive, so the public can get involved in much the same way as Wikipedia is edited collaboratively by its readers.