Georges-Edouard Dias talks about the need for marketers to think about what their customers need. "Things don't stop when customers purchase a product, which is the way we behaved before. Now, purchasing is the point when you can start to have a conversation with them," he tells Lucy Handley. "We believe in social media because the most important phase for digital marketing comes after someone has purchased and experienced your product."

After the UK's consumer watchdog found that Groupon broke consumer-protection rules, the company has agreed to change its pricing, product claims and advertising practices. The Office of Fair Trading said the company must ensure its discounts are "honest and transparent." Roy Blanga, Groupon's UK managing director, acknowledged that "our procedures have not always kept pace with our rapid growth." The OFT began its probe in July after consumers complained.

The battle to have the world's largest online audience is demonstrated by a new reality: national news publications are going global. Just a quarter of the Daily Mail's online readers are in Britain, for example. That newspaper, by the way, is said to have overtaken the New York Times in audience size, per comScore. The Guardian's audience is one-third British and one-third American. Perhaps most interesting, the Huffington Post is beating newspapers with histories going back to the 19th century.

Britons are spending two weeks a year organising their emails, twice as much time as they spend socialising with friends and family. A study by OnePoll finds that 10% never delete their emails, keeping them for sentimental reasons and to keep a record of their digital history. The average inbox gets 14,600 emails a year. The number of newsletters alone -- like this one! -- have risen 300% over the past 12 months.

Foreign secretary William Hague calls the "UK for Iranians" site a "window on Britain" and says it will explain "the UK's policies towards Iran, whether on human rights, the nuclear issue or developments elsewhere in the Middle East".

The service would allow people to download TV shows minutes after broadcast and include archived episodes from the British broadcaster's catalogue. BBC Director General Mark Thompson described Project Barcelona as the "digital equivalent" of what people already do in buying DVDs of their favourite programme. BBC News reports the project will be brought before the BBC Trust for approval later this year.

In June, the first mobile app will go live and be free on iPhone and Android phones, giving users access to 315 radio stations that use the internet console. The app will locate the user, suggest local stations, scan music preferences that may exist on the phone and recommend stations. It will also find what audio your Facebook friends like. It will work off both 3G and wifi.

To complement its Gorilla Nation, which targets males, Evolve Media plans to launch Totallyher, a women's lifestyle vertical, in the UK. TotallyherUK will include premium content sites as well as SheKNows, the FashionSpot, Mumtastic and Teenspot, all Evolve-owned and operated. Evolve monetises digital content by organising audiences, research, specialised ad products and sales.

There's a trend emerging in the nation called "chatterboxing" and it involves communicating via online or text message while watching TV. Almost half of those under 35 take part in "two-screen" viewing, says the Telescope 2012 study by the BBC's TV Licensing organisation. And, it finds that chatterboxing adds to the experience of live TV viewing because people enjoy the social media chatter. One psychologist says it taps into people's desire to share emotional experiences.

This summer, it will debut tablet editions of The Daily Mirror and Daily Record. CEO Sly Bailey says the feels will be less than GBP10 a month. Down the road will come mobile website and apps for the company's newspapers that will be launched with an advertiser-backed MirrorOnline app on IPhone and Android platforms. The publisher reported pre-tax profits of GBP74.4m, compared to GBP123.7m the year before. Revenues were down from GBP761.5m to GBP764.6m in the 52 weeks to 2011. Newsprint prices increased by around GBP22m in the period, the company said.