The international Islamic start-up hopes to have 50 million users within five years of launching in July. Based in Istanbul, it will be available in eight different languages. One of Salamworld's owners told Hrriyet Daily News that current social networks offer ideas that young Muslims are unfamiliar with. "We're not constructing an Internet mosque, we are just creating a halal environment for Muslims," he said.

In the first such deal of its kind, the digital platform, with about 9 million viewers, has struck a deal with the commercial arm of the British public broadcaster for 200 hours of programming for Tvigle Media's transactional and subscription VOD services. Shows such as period drama "Upstairs Downstairs", comedy "Mongrels", crime drama "Luther", and season three of superhero comedy drama "Misfits" will be available to Russian viewers.

British Internet users who download music or movies illegally face having their connections slowed and/or suspended now that the Court of Appeal has ruled against ISPs BT and TalkTalk. ISPs will have to send escalating warning letters to suspected customers. France and New Zealand have similar laws but a massive online protest in January stopped a similar move in the U.S. It is now up to regulator Ofcom to explain how the process will work.

YouGov research finds that while 41% of the British online population says it's bored of social media and will use it less often, uptake and usage of such sites as Facebook and Twitter are growing. Just under 25% of regular Facebook users say they use it less than they did a year ago and 19% expect to use it less over the next year. The study also shows increasing numbers of people prefer to use social media for specific purposes rather than just browsing.

A Chartered Institute of Marketing study finds a marked difference between the approach taken to social network engagement by larger organisations and that taken by small to medium businesses. The survey of almost 1,000 marketers at larger organisations, located mainly in the UK and Western Europe, found that one-third do not believe social media is at all effective. Large businesses are not using social media on a daily basis, which suggests that many are unaware of how social media engagement really works, or how to leverage it to see positive return on time and investment.

Google will handle the ISP's online campaign management sold as inventory, across most of the Internet and software company's suite of publishing monetisation products, including DoubleClick Ad Exchange, DoubleClick for Publishers, AdMeld and Double Click Rich Media's ad formats. Google will also handle yield management and premium remnant inventory. It is the largest UK publishing deal since Google acquired Admeld for a reported $400 million.

It will be at the heart of FT.com, responding rapidly to breaking news stories including live blogs and Twitter. Media correspondent Ben Fenton will lead the operation, the size of which has yet to be confirmed. The initiative aims to provide a "more live response" to developing stories and get a well-written first version online quicker, while freeing up specialised reporters to develop a longer take on the story.

The mobile ad network is ready to offer direct consumer surveys to brands as part of their market research, a move that may disrupt digital market dynamics. Abhay Singhal, head of global ad sales at InMobi, tells New Media Age this could result in a quicker turnaround for brands that are surveying their market share compared with more traditional research firms. Singhal said the move is a bid to stimulate market growth. InMobi now has a team that consults with brands on how to integrate mobile into their strategies.

A pair of chinos purchased at Madhouse's flagship Oxford Street store last month apparently contained a label with washing instructions that included this suggestion: "Give it to your woman. It's her job." And Twitter users flocked to the site, branding the nationwide chain of discount men's clothing "shameful" and "outrageous." No news on whether there are more than the one such pair of chinos with the offending label.

Media regulator Ofcom is investigating digital radio station Jazz FM's inadvertent airing of several minutes of what appeared to be a gay porn film soundtrack. Mostly wordless, it nevertheless left little to the imagination. Ofcom received three complaints about the 18 February broadcast.