TheCMUwebsite.com
NME.in has gone online, with locally produced content and UK and internationally focused news from the IPC Media platform's main edition. Plans for a printed magazine call for a launch this year. Pilot Ventures, NME's partner in India, called the UK company "the perfect medium to showcase Indian talent to the world."
Wired
You know how, when you're searching for something on the web on your smartphone, it can take forever for a page to load and then it isn't what you wanted anyway? If only there was a layer between search engines and the final result.
The Independent
The list of the most influential British performers on the social media site lead to witty retorts and some playful bragging.
The Guardian
Of the 19 Twitter accounts Rupert Murdoch follows, six are related to his own companies, such as The Sun, The Times, New York Post, Wall Street Journal, Fox News and his U.S. iPad outlet, The Daily.
New Media Age
In a bid to capture data that will help it build more accurate consumer profiles, the FMCG giant is trialing mobile technologies to distribute promotions via outdoor media. Unilever will push content and coupons for its Lynx, Vaseline, Toni & Guy and Magnum brands via NFC and QR code-enabled ads as part of the four-week pilot.
The Drum
Global advertising provider Tribal Fusion, owned by exponential, is to expand into Italy with the launch of its engagement product Firefly Video to the market. The company has also hired Elisa Lupo from Vibrant Media, as sales director to support the Italian launch, where Firefly Video will be sold using a Cost Per Engagement model.
The Australian
In an exclusive report, we hear that DMG will for the first time tap into its vast British newspaper empire by bringing content from the world's most popular newspaper web site, the Daily Mail Online, via an upgrade of DMG Radio Australia's online presence.
MediaWeek
The March 12 event taking place at Club Wembly will be filmed and recorded for www.absoluteradio.co.uk and a special podcast will be made for listeners to enjoy.
Reuters
As part of a wider review of media convergence and ownership rules, the Australian government is considering the establishment of a government-funded group to set and enforce standards across the country's media, which are tightly owned.
Winnipeg Free Press
Canadians spent 45.3 hours online in December, up 4% from a year earlier, an extra three minutes per day. That total is 17% more than the average hours Americans were online in December and 28% more than the average in the UK.