The first of Centaur's title to adopt a paywall, New Media Age will require a subscription to access most of its content. Marketing Week, Design Week and Creative Review are still open online. Down under, Rupert Murdoch's Herald Sun, Australia's biggest-selling daily newspaper, has introduced a paywall for premium content. The Melbourne-based tabloid is offering a "digital pass" that will give readers access to exclusive news, opinion and sports behind a paywall. The pass is free until June but will then cost A$2.95 (GBP1.90) per week. Other content on the paper's online site will remain free.

The State of the Media Democracy Survey by business advisory firm Deloitte found that the average Welsh person owned 9.9 devices capable of accessing media at the end of 2011. The UK average was 9.7 devices - up from an average of 8.7 a year earlier - suggesting that demand for technology remains strong despite the downturn. The average UK consumer now owns 20% more devices than their counterpart in France and 14% more than the typical German.

Confused.com is highlighting the dangers of driving in heels with a film showing a woman walking along a busy shopping street in towering black shoes and a short skirt, admired by men as she sashays past. But when she gets into her car to drive home, elegance turns to clumsiness as she struggles with the pedals and battles to master the vehicle, shuttering forward in stops and starts. The message, "Don't drive in high heels" flashes on-screen, along with a link for a chance to win a pair of Butterfly Twist lightweight folding flat pumps. To score the more-sensible shoes, …

Such Hearst titles as Cosmopolitan, Marie Claire and Harper's Bazaar are collaborating on the Hello Style channel on YouTube, beginning last weekend. YouTube is spending $100 million to help media companies launch the programmes, in the belief that the higher-quality content will bring in more advertisers. Publishers hope video and other platforms will make up for slower print advertising growth. Next up on May 1 is the Car and Driver TV channel, from Hearst's motoring magazines.

It is the third time quarterly revenues from Great Britain have surpassed the GBP6.27 million mark. The revenues represented 11% of all revenues in the first quarter of 2012, level with the 11% in the first quarter of 2011. The internet giant reported global revenues of $10.65bn (GBP6.67bn) in the first quarter of 2012, a 24% increase on the first three months of 2011. The average cost-per-click, including clicks related to ads served on Google sites and the sites of network members, decreased by approximately 12% from Q1 2011, and approximately 6% from the fourth quarter of 2011.

The Advertising Association says the figure for 2011 rose to GBP16.1 billion. Of that, online advertising, including search, display and video, accounted for the lion's share, 29.7%, up early 17% to GBP4.78 billion. Advertising growth is expected to continue in 2012, with new AA forecasts tracking a 3.8% increase, fuelled by 8.9% lift for the internet, while out-of-home is expected to climb 5% as the biggest beneficiary of the London 2012 Olympics.

Currently, the commission says, the average person living within the 27-nation bloc has at least two devices connected to the web, a computer and a smartphone. It expects the figure to rise to seven by 2015, with a total of 25 billion wirelessly connected to the net worldwide. By the end of the decade it says that could climb to 50 billion. The regulator is launching a consultation over controls of the way information is gathered, stored and processed, saying it wants to "ensure the rights of the individual."

"Starting today, you will be able to download an expanded archive of your Facebook account history," a note on Facebook's somewhat-obscure European public policy blog stated on Thursday. But a small group of law students called Europe v Facebook aren't satisfied. They say Facebook holds way more information about its users than it generally lets on, and they remain convinced that its refusal to cough up is illegal in Europe. The groups is urging people to complain directly to the European Commission.

Although invitation-only for now, the tools are aimed at broadcasters, producers and brands and will help them make their own second-screen apps and websites designed to be used while viewers watch their shows. The British firm has struck a deal with social TV startup Zeebox to allow companies using its platform to make their content available through its apps as well. The new set of tools could be used to create synchronised quizzes, audience polling and other interactive features, with the key point being that the TV firms will be creating them.

This UK-based social service is out with an iOS app to let friends recommend across 10 categories, from books and films to places to eat. But unlike apps like Amen or Foursquare that rely on people using the app to suggest or tag things, this one says it will also take into account recommendations made by contacts elsewhere, such as Facebook and email, who do not have to be signed up to LoveThis to put their two cents into the mix.