The official Twitter account revealed the new record after Bolt successfully defended his 200m title and became the first athlete in history to retain both the Olympic 100m and 200m title. Bolt also took to Twitter to express his happiness at his gold medal win. "Thanks to all my real fans and people who believe in me. I am now a living legend that's for sure," he tweeted to his 1.3 million followers. The tweet was retweeted more than 8,000 times and favourited by nearly 2,000 people.

LLast month, Guardian Media Group used its annual financial disclosure to report it has, so far, attracted 17,000 paying iPad subscribers. Friday's full annual report adds there have been 804,000 downloads of that app. Together, this means The Guardian has converted 2.1% of users who have tried it to pay for it. After Apple's 30% commission, those 17,000 iPad subscribers should yield around GBP118,830 per month, or GBP1.4 million ($2.1 million) per year, for The Guardian.

Edinburgh Airport was forced on Wednesday to backtrack on its decision to cover a poster of a famous Picasso nude, which some passengers had deemed too risque. The poster hanging at the airport's terminal, featuring the Spanish master's curvaceous "Nude Woman In a Red Armchair", was promoting an exhibition at the Scottish Museum of Modern Art.

The Canadian telephone directory publisher reported quarterly revenue above analysts' estimates as online sales rose, sending its shares up 25% in morning trade. Yellow Media and its U.K. counterpart Hibu Plc, formerly Yell Group, have struggled to stem the slide in their print businesses and pare huge debt loads as more people turn to internet-based giants like Google to find local listings. Yellow Media, which has been struggling to sell advertising space in its traditional Yellow Pages and business directories, laid out a plan in July to halve its C$1.8 billion debt.

Advertisers are closely monitoring developments from down under following a decision by Australia's Advertising Standards Board which defined comments made by users on Smirnoff's Facebook page. The ruling annulled any differentiation between comments posted by the advertiser and comments penned by members of the public - leaving Smirnoff liable for all commentary on its page which must adhere to stringent advertising laws. Advertisers are now considering whether they will need to build the additional charges associated with monitoring into their ad budgets.

The social music sharing site has launched a Spotify app and is planning to share the API it used to create it with the hacking public. This Is My Jam (TIMJ), which allows members to handpick and share their favourite songs with an online community of music lovers, has developed the app to provide those Spotify users a little weary of trawling through millions of tracks with a direct route to great music (or, at least, music TIMJ members think is great).

Seeing updates on your timeline of how much your friend has just won or lost during a game of Bingo Friendzy, is not really the social experience most people have signed up to Facebook for. Facebook slot machines will also soon appear, as will several poker apps for the social network. With the British high street battling against the growing number of betting shops springing up and creating anti-social zones, Emma Barnett writes, most Facebook users are not looking for a similar situation to appear on their social network of choice.

phe Scottish Premier League this week partnered to give YouTube non-exclusive carriage of highlights clips for three seasons, starting with this month's 2012/13 season opener. Those rights are also held by STV, Perform Group and BBC Scotland. The YouTube deal is not a typical rights deal - YouTube is really just providing its platform for a channel managed by the SPL and populated with its own videos. Could we see YouTube gain English Premier League soccer as well as Scottish?

The publisher has announced plans to launch a new iPad-only magazine called Photography Week in September, as it builds on its "huge success" with other titles on Apple's Newsstand platform. Just last month the specialist publisher received the Launch of the Year award from the Association of Online Publishers, said to be in recognition of its "bold investment" in Newsstand magazine copies. The latest figures from the publisher show a 37% increase in digital revenues, partly credited to its portfolio of magazines on Newsstand.

A coalition of online organisations wants millions of internet users to sign a declaration that promotes internet freedom, to give normal citizens the political brunt to defeat contentious anti-internet bills like Sopa and Pipa. It's called the Declaration of Internet Freedom, and it carries five basic principles. "Expression" says that the internet can't be censored , and "Access" promotes universal access to fast and affordable network. "Openness" focuses on keeping the internet open to all, "Innovation" embraces new technologies and protects innovators from their users' actions, while "Privacy" defends everyone's ability to control how their data is used.