We mortals may not be staying in the Olympic Village, but thanks to social media we can keep a closer eye than ever before on what our new heroes are up to. With no fears of restraining orders we can watch from afar. Marvel as they meet each other! Take amusing photos of each other! Have early nights! And basically behave like normal people instead of the otherworldly gods we assume them to be. Homa Khaleeli and Nona Buckley-Irvine report.

Now we can firmly pinpoint the date at which the readership tipping point apparently occurred for these publishers - November 2010 (after a brief earlier overtake in January that year). Two years after the crossover, print circulation is declining at broadly the same rate it has for the last eight years. But web readership's growth goes on accelerating. The industry's dilemma is - publishers' money has not reached the same crossover.

The programme automatically suggests people's names to tag in pictures posted to the site, something which the Norwegian Data Protection Agency states could breach privacy rights. The regulator is planning to launch a full investigation later this year. The Norwegian investigation intends to open a dialogue about exactly how the facial recognition feature works and also find out more about how Facebook stores data on instant messages sent between users.

The appetite among employees to engage with their superiors via social media channels is, shows the report, 'surprisingly high', but managers are failing to engage with staff in this way or look into creating in-house social media platforms, rather than intranets and newsletters. Over two-fifths (42.3%) would be happy to converse with their line manager via Facebook and a fifth would be content tweeting the head of department (20.0%) and CEO (19.4%). Nearly two-fifths (39.2%) of managers would be happy to reciprocate via channels such as Facebook.

The International Olympic Committee has claimed it has 'no regrets' over dubbing the 2012 games 'the first social media Olympics', Marketingweek.co.uk reports. An IOC spokesman, Mark Adams, said "IOC media channels have about 15 million fans and it is actively encouraging people to engage with the Olympics via Twitter and Facebook."

Android lost some growth momentum recently, even prompting speculation from some that it had reached its plateau, but its fortunes are heavily dependent on whether there is a new iPhone around. In Europe, the phenomenon of users waiting for the next iPhone has been sufficiently intense to cancel out some of the sales boom of the iPhone 4S launch - Android gained 65% of the smartphone market in the region in the year to July 2012, according to a new report.

Facebook has ventured into online gambling by approving the first bingo app to allow members to bet real money. The move is being seen as one which will help boost Facebook's revenues - which have been the source of concern since the company's maiden results as a public company were revealed last month - as it largely relies upon display advertising (which does not translate well to mobile screens). It is understood that players will need to use a credit card to gamble, as opposed to Facebook credits - the site's virtual currency.

According to a Pew Research study released Monday, nearly 8 out of 10 Americans say they're following the London Olympics on either traditional television or via the internet. As a media event, that makes the Summer Olympics bigger than the Super Bowl, which draw attention from about 7 out of 10 Americans. Not surprisingly, traditional television is the dominant consumption platform for the London Games, with 73% of the 1,005 individuals surveyed by Pew saying they watch events on the tube.

Newspapers continue to face "significant problems" from digital news competition according to Claire Enders, of media consultancy Enders Analysis. Speaking to Radio 4's Today programmes, Enders said more than one mainstream UK newspaper will cease to be printed on paper within five years. But as The Financial Times remains profitable now digital subscribers having overtaken numbers buying the paper version, the future may be solely digital according to Carla Buzasi, of the Huffington Post UK online publication. Buzasi said that a digital first strategy may offer newspapers "short term pain for long term gain". Listen to the interview at the …

According to US technology blog TechCrunch, the high profile episode has boosted sign-ups to Twitter. The blog did not name its source, who also claimed that the company has internally written off the scandal as ultimately a 'good thing' which now has a silver lining. The situation made headlines all over the world and it seems that people signed up out of curiosity. However, the site is also understood to have experienced a boost from the Olympics.