The iPad book 'Mayoral Medal Heroes 2012' is dedicated to "recognising the six inspirational people who were awarded a Mayoral Medal by the Right Worshipful Mayor of Lincoln". The free, multimedia iBook features interviews and photos with all the winners of the awards, as well as a photo gallery and video from the event. The iBook was created by Stonebow Media, publishers of The Lincolnite, a digital-only news outlet launched two years ago.

Aeon is being launched next month. The team is led by managing editor Ed Lake, the former deputy editor of The National's literary supplement The Review. It also includes former New Statesman arts editor Marina Benjamin, who joins as senior editor, and assistant editor Lizzie Kirkwood, whose work has been published in Prospect and The Guardian. Ross Andersen, the Washington-based science editor of the Los Angeles Review of Books and a correspondent for the Atlantic, joins the team as contributing editor.

Publisher Hearst's fashion magazine ELLE UK has launched a new mobile website as part of its online engagement strategy across multiple platforms. The mobile site will aim to deliver content across all ELLE platforms, including print and online, featuring bold headlines and a range of fashion and beauty photography. Users will also be able to shop online on their mobile device through the site.

Earlier this year Manchester City Council revealed a ten-point plan to ensure it is one of the world's foremost digital cities by 2020 - promoting economic growth and ensuring residents have the skills to benefit. MediaCity has put the North West on Britain's media map and Insider's Business of Media Conference will hear how the region's digital, creative and media sectors can grasp the moment or face being left behind.

The publication has switched fromwww.thedrum.co.uk towww.thedrum.com. Gordon Young, editor and co-founder of The Drum, the positioning statement itself is what makes the move significant. "This is a key staging post in The Drum's journey to having a very tight geographic focus, to becoming much more geographically neutral. "Our website is really about recording great modern marketing and media stories - and that appeals to readers all over the world."

News Limited plans to bundle its newspaper mastheads into Foxtel subscription packages on a trial basis if its $2 billion bid to gain a 50% shareholding in the pay-TV company is successful. The move would represent a media world first as News Limited (publisher of The Australian) explores new business models to distribute its papers and addresses the challenges posed by digital technology, which is disrupting the old-world order in newspaper publishing.

News publisher Sanoma is the latest in media to undertake a big restructure in response to online and other pressures. Both Sanoma Magazines and Sanoma Kaupunkilehdet (its local news publishing division) are undertaking measures "to reorganise their operations and streamline cost structures". Its Helsingin Sanomat - Finland's top daily paper - is merging two of its websites and introducing metered subscription charging.

The Sunday Times recorded a high of more than 100,000 unique users for each issue of its iPad edition in August, head of technology Simon Regan-Edwards told the World Editors Forum in Kiev this week. Outlining the latest figures to the conference, Regan-Edwards added that the Sunday Times iPad edition also recorded "high traffic" for August overall, of more than 220,000 unique users.

The Huffington Post UK has launched a new digital campaign to promote some of the most notable contributions to its website and blogs. Created by Gravity Road, the digital campaign includes several celebrity HuffPo bloggers including Alice Cooper, Will Carling, Cherie Blair and TV presenter Cherry Healey. The ads will also promote original content from the site's in-house editorial team including political director, Mehdi Hasan and editor-in-chief, Carla Buzasi.

The British telecommunications infrastructure and media services company has added to its arsenal of online capabilities by acquiring Connect TV, an over-the-top provider that uses Freeview's connected devices to access online video content. Over five million U.K. households are said to use a Freeview HD device, most of which can connect to the Internet. With Connect TV, Arqiva will be able to blend its Digital Terrestrial Television (DTT) services with online video content.