As prominent online news groups look to expand their spheres of influence by moving into new markets, it is critical that they consider the particular preferences of their potential audiences, advises Cint, an innovative provider of market research software. One of the major advantages of a digital media outlet is that it can be expanded with relatively low investment and in a shorter time period compared to its print peers. However, the comparative ease of launching into uncharted internet waters has its own drawbacks.

The admittedly unaudited 100 million-plus figure - fuelled, doubtless, by the London Olympics - would represent a significant breakthrough. Given that Mail Online was reported in July as turning a profit, it's no wonder that there is an air of optimism among its staff. The latest appointment - London Evening Standard assistant editor Amy Iggulden is to become Mail Online's assistant editor - also indicates increasing investment being allocated to the site by its owner,Associated Newspapers.

Speaking at the World Editors Forum Christoph Keese, head of public relations at Axel Springer, said the metered model is currently "being programmed with lots of resources". It is due to be introduced "by the end of the year or early next year", he said. The model will offer a certain allowance of articles before charging for access, but this will be scalable, he added. As with the New York Times metered model, referrals to content, such as from social media and Google, will not take away from a user's allowance.

The online retailer will reward customers with a new loyalty scheme based on their social media content, reports marketingweek.co.uk. The scheme will see loyal fans offered SuperPoints over all over the retailer's social media platforms, according to retailgazette.co.uk. Points will be rewarded for certain social media behaviours and purchases from the site. The company revealed last month that customers who are fans of their Facebook page on average spend 30% more over the year on the site, than customers who aren't.

Sainsbury's magazine has launched its first interactive issue using Aurasma technology. Produced by content marketing agency, Seven, the October issue will feature interactive print ads from brands such as, John West alongside editorial pages enriched with augmented reality (AR) content. The interactive elements include how-to videos from top chefs Mark Hix and Sam Harris, a message from the editor, Helena Lang, competitions, and a split-screen video cover which also comes to life.

Woman's Own was previously part of goodtoknow.co.uk, an online hub for several of the group's women's weeklies, but has been spun-off into a new standalone site womansown.co.uk. Sister title Woman also now has its own site. The first edition of the new-look weekly print magazine, which will celebrate its 80th anniversary next month, hit the newsstands this morning, featuring "new-look fashion, food and beauty content, and twice as many real-life stories".

A petition signed by more than 110,000 people demanding internet companies block access to hardcore pornography as a default setting to protect children will be handed to the Government on Thursday. Peers, MPs and church figures are among those who have signed the Safetynet petition demanding internet service providers (ISPs) be made to compulsorily block access to pornography on computers, mobile phones and tablets, organiser Premier Christian Media (PCM) said.

The company paid GBP4.5 million to acquire Andy McNab's digital books store Mobcast. The purchase of Mobcast, founded by Bravo Two Zero writer McNab in 2007 with Tony Lynch, marks the latest expansion of Tesco's digital entertainment offering. This follows the acquisition of the TV and movie downloads company Blinkbox in 2011 and a deal to buy the We7 digital music streaming service this year. Tesco said that buying the Mobcast platform will "offer our customers even more choice in how they buy and enjoy books".

Readers of 42 newspaper and magazine websites in Poland are being asked to pay for premium content. Listeners to Polish National Radio will be required to pay if they want to access higher-quality audio. According to Piano Media, its payment system is not the first to be implemented in Poland, but it is by far the biggest with seven Polish media providing content from 42 websites, including three national daily and 20 regional newspapers, 15 different magazines and a national radio station.

Midlands-based business title the Business Report has scrapped its print edition and gone online-only. Owner Jason Pitt said the move was "reflective of the change in the media landscape" and, in particular, the rise of social media. At its peak, Business Report had a circulation of 40,000, but that figure had dipped to around 6,000. The title, established 30 years ago by Birmingham journalist Andy Skinner, was taken over by Pitt's team in 2002.