Brand Republic
A survey of 998 shoppers by Savvy Marketing finds that 72% believe they will own such device by the end of the year, the majority of whom are over age 45. Fifty-five percent would like to replace their loyalty cards with an app, and 44% would like to see smartphones able to track down items in a store. Most shoppers weren't sure about near-field communication; just 41% like the idea of paying for goods with their smartphones.
The Australian
The update was done to refresh and modernise the newspaper and make its style consistent with the digital editions. It includes a new masthead and slogan: "We're for Sydney." Editor Paul Whittaker took over at the paper a year ago.
All Things Digital
Rich Riley, SVP and managing director of Yahoo's Europe, Middle East and Africa region, last week emailed his staff that he was leaving to return to the U.S. and hoped to remain with the company. "I sincerely hope to remain with Yahoo! once the transition is complete and am working with [CEO Scott Thompson] and team to find my next big challenge," he wrote.
The Drum
Calling it "a small step for women ... a big step for all German men", German's biggest-selling tabloid will no longer display nude or semi-nude women on its cover, a tradition that lasted 28 years. The move is intended to broaden the paper's appeal to women. That leaves Britain's 'Sun' as Europe's sole seller of mainstream newsstand titillation, which it pioneered more than 40 years ago.
Digital Spy
Coinciding with the announcement of 4seven, Channel 4's recap of its most buzz-worthy shows of the past week comes a report from Diffusion that says nearly 20% of British TV viewers use social media to discover new programs. Chatter around programs like "Big Fat Gypsy Weddings" and "Homeland" will give the shows another spin on 4seven. The report adds that 17% would likely chat up shows online if their friends were already engaged in the discussion, ahead of taking part in online competitions and seeing promotional social media messages.
Computer Business Review
In January, 34 million UK Internet users spent 58.8 billion minutes watching 8.4 billion videos, comScore's Video Metrix reports. The number one destination, with 30 million uniques, was Google Sites, with an assist from YouTube. Of all those viewers, 64.1% were exposed to a video ad, with the 15-24 age group representing the largest video ad audience. While the audience hasn't grown in six months, the number of videos soared by 28%.
New Media Age
In an extension of its deal with ad tech firm Collective, IPC's inventory will be monetised with pre-roll across Collective's platform, which offers access to iVillage, the Independent, Sony Music and E!, where real-time bidding for video is incorporated, allowing for better audience targeting. The magazine publisher is also said to be closely monitoring the potential for exploring connected TVs, which would be a natural step for its video strategy.
Financial Times
Not even one in four Indonesians is online but it is Facebook's third-largest market, says Socialbakers, a web analytics agency. The country is Twitter's fifth-largest market in terms of penetration, per comScore. Users in Jakarta are more likely than Londoners or New Yorkers to pick up their smartphone and go to their fave social network and make purchases. No wonder Rovio went there last month to hold the global launch of the Angry Birds Facebook app.
The Independent
Since Monday, more than 21 million people have viewed a 29-minute video by campaign group 'Invisible Children' that calls for the arrest of Ugandan rebel leader, Kony. It got a big response, especially on Twitter, where #Uganda, #InvisibleChildren and #stopkony were among the top 10 trending terms on Twitter worldwide Wednesday night, and ranked higher than tweets about the launch of the new Apple iPad.
All Things D
Enjoy 11 minutes of the British journalist answering "dumb questions" on network TV. Of which he says on Facebook, "The dumb questions are almost always the interesting ones."