The vice-chair of Nielsen, Susan Whiting, has confirmed that content is proving more popular than ever with people throughout the world, particularly those using smartphones. She made her comments during a public discussion at Barcelona's Mobile World Congress - which finished yesterday. Whiting said a Nielsen report demonstrates that across the world, many mobile users would be happy to sit through some form of advertising if it meant they could access free content.
Simon Cowell's Syco Entertainment is to launch a year-long global online talent contest on YouTube next month. The contest, called The You Generation, is expected to launch on 20 March and will seek entries from people with "unconventional and original" talents from musicians, photographers, artists, chefs and magicians. Entrants can upload their video auditions via a dedicated YouTube channel, which is open to the public as well as Syco's professional judges. Prizes will be announced every fortnight with an overall prize offered at the end of the year, although details are yet to be announced.
A social networking campaign to crown Britain's best office dog provided the perfect platform for social media and content marketing company Red Rocket Media to demonstrate how even seemingly irrelevant content can be used to raise brand awareness. The canine competition was run between December 2012 and January 2013 using the company's Facebook and Twitter pages to promote and gather votes. The Facebook reach increased by a massive 4,495% over the course of two months, with Twitter increasing by 139.5%.
Growth was due to implementation of licensed digital music services and rapid expansion into new global markets. The global music industry reported a 0.3% rise in revenues to $16.5 billion in 2012 for the first time since 1999, according to the International Federation of the Phonographic Industry's Digital Music Report. The report revealed that growth was due to the introduction of licensed digital music services and rapid expansion into new global markets.
Neil McIntosh, who was deputy editor of Wall Street Journal Europe for a year and a half, will be responsible for driving development of the BBC Online and Red Button services, the latter of which was overhauled for connected TVs last December. He will collaborate with editorial and technical teams at the BBC to ensure viewers have a consistent, seamless user experience across the four screens earmarked in its overarching online strategy.
The new Shropshire Star and Express and Star sites, which scale to fit the size of the screen on which they are viewed, went live last summer - ahead of responsive roll-outs at the Guardian and the BBC. What has surprised a lot of people is that this rather big achievement was accomplished by a dev team of just one developer and one designer/ad-creator led by MNA development manager Mark Cadman.
The European Publishers Council has criticised the French media for striking up a EUR60 million (GBP51.8 million) deal to help newspapers develop their online presence. Last month French president Francois Hollande made the "historic agreement" with Google after two months of negotiations. The deal saw Google create the EUR60 million Digital Publishing Innovation Fund to help support newspapers online. Google also agreed to assist publishers with advertising technology.
"In 1995 I worked as a reporter for a technology title called PC Week", writes Jon Bernstein. "PC Week was a weekly newspaper and in 1995 weekly newspaper was yet to become an oxymoron. It carried three or four stories on its front page, followed by page after page of 'news'. What seems most remarkable recalling it now is that the issue closed on a Thursday evening, went to press over the weekend and didn't reach the reader until the following Tuesday. Yet we still managed to tell people things they didn't already know. And then along came the internet".
The organisation that oversees all UK web addresses, has decided not to go ahead with an optional new service for sites ending with ".uk". Companies would have had the chance to take the address "name.uk" rather than "name.co.uk". It would have cost more to register but extra security features would have been provided to sites that opted to change. But a three-month consultation had revealed there was insufficient support for the idea, the body said.
Behind the endless updates and posts on Facebook and Twitter about nights out, nights in, holidays and babies now lies the potential for people on social networks to benefit financially from their online pronouncements. From today, people whose views are respected by their online friends will be offered discounts of up to 50% on hundreds of products in the hope that they might mention them when they next log in. It's all available at a site called PeerIndex.