This is the view of Scott Steinberg, an expert in marketing and leadership, who urges content marketers to re-use their most valuable pieces of material to keep dialogue and awareness levels high for weeks on end. One suggestion listed in his most recent post at mashable.com was to break up lengthy whitepapers and brochures to create standalone articles for spreading across a range of online channels.

Dennis Publishing, which produces The Week, Men's Fitness and Auto Express, has invested in app software startup Padify. Dennis has a minority stake in the London-based start-up and is now using it as the design platform to create Men's Fitness for iPad. Padify, which is completely integrated with the Men's Fitness content management system, allows designers to create page layouts suitable for a range of devices.

The evolving digital landscape is "fundamentally changing" the symbiotic relationship between media and marketing, according to The Economist's global digital publisher Nick Blunden. Speaking at Media Briefing's Digital Media Strategies event in London this week, Blunden said it is vital publishers take advantage of new opportunities digital technologies create and adapt their commercial strategies accordingly.

Continental Tyres has partnered with The Weather Channel as the exclusive launch partner of its redesigned The Weather Channel Android app. New features include a simple user interface, easier-to-find forecasts, improved map features, richer video offering, easier location management and a more personalised weather experience. Continental Tyres will feature in the new full-screen ad unit, the branded background, within the app on mobile and tablet devices as part of a three week campaign.

The new regulation is anticipated to lay greater responsibility on firms to guard users' personal information and levy fines for those who violate the code. Google could face a fine of up to $1bn for its data privacy policies as new European Union (EU) regulations allow a single regulator to fine companies they feel are not complying with privacy laws. The new rules, which are currently being finalised, will allow a single regulator to impose fine on behalf of individual national watchdogs.

Three speakers from three publishing houses brought day one of the Digital Media Strategies conference to a close on Tuesday and each in turn shed light on the passage from print to digital and from desktop to mobile. And to demonstrate how the medium alters the offer, Nick Blunden, global digital publisher for The Economist, said his magazine's radio station now served 1.5 million streams a month while the man from Auto Trader said the "transition from publisher to search [provider]" has made the "transition to mobile relatively easy".

Nicolaus Copernicus was celebrated by Google, on what would have been the Renaissance mathematician and astronomer's birthday. Born on February 19, 1473 in Poland, Copernicus was responsible for transforming our understanding of the solar system. He put forward the theory, utterly radical at the time, that the sun and not the Earth is at the centre of the universe.

The media have been among the hardest hit sectors over the last three years of the economic crisis in Greece, reports America's National Public Radio. Some 4,000 journalists are said to have lost their jobs due to the closure of several newspapers and TV outlets. Others are on the verge of closing. And NPR's Sylvia Poggioli reports that people believe the country's news media have failed to cover the crisis properly, partly due to the close connections between owners, politicians and financiers.

Three business to business publishers shared their experiences of introducing paywalls at yesterday's Digital Media Strategies conference taking place in London. They shared the challenges, with a key lesson being that starting to charge for content requires a high level of customer service, with subscribers expecting "an Amazon-grade" experience in the ease of use of the site.

Magazine publisher Future, with niche titles in areas such as technology, games and cycling, is focusing on a digital future, chief executive Mark Wood said at a conference today. "Our aim is to become a predominantly digital business at great speed," Wood told delegates at Digital Media Strategies, which is taking place in London. Future is focusing on both digital publishing in terms of tablets and online. Wood shared key statistics, saying Future has now sold more than 3 million digital magazines via Apple's Newsstand, and has an online audience of 50 million.