Citgo Launches New Ad Push

May 10, 2011

Citgo is launching a new ad campaign featuring real people and highlighting the brand's impact on communities and individuals and its 6,000 franchised stations in the stations.

The campaign, via Bvk, includes national television, spot television, radio, billboards, print, online placements and promotions. It features such people as an owner of a station who raises money for local schools through the Citgo store his family owns; a muscle car enthusiast from Wisconsin who uses the brand's fuel for his car; and another Citgo retailer who raises money for Muscular Dystrophy.

The company is also extending its "Fueling Good" cause campaign. In June, groups involved with philanthropic programs that need gasoline to do what they do can submit stories at www.FuelingGood.com for a chance to win a share of $120,000 worth of fuel.