AT&T Broadband No Longer in Southern California

  • February 17, 2003
In Southern California, AT&T Broadband’s name has been changed to Comcast. This announcement follows the completion of Comcast's transaction with AT&T Broadband last year. Customers also are beginning to see the Comcast name on trucks and building signs and to hear it in customer service greetings, in advertisements and in other communications materials from the company. A multimedia advertising campaign featuring four-time Tour de France winner Lance Armstrong debuts next week on all Southern California Comcast systems. The campaign draws on Armstrong's reputation for his commitment to continual improvement, success in meeting new challenges and his perseverance, important characteristics that Comcast also shares.
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