Online marketing company Bluestreak on Tuesday announced the launch of a new version of its Ion ad serving platform, which integrates offline reach and frequency metrics into the online ad serving
system. According to Bluestreak, for the first time media planners can monitor reach and frequency beyond the publisher level down to placement level data from each ad. Media planners will be able to
determine optimal frequency for both direct response conversions and conversions driven by branding objectives. With visibility to this data, buyers can decide how many times they should display an
advertisement until an optimal frequency for conversion is achieved. Another enhancement to the platform is a feature that identifies unique visitors exclusive to each site. By identifying both unique
and repeat site visitors, media planners can accurately determine the overall reach of the campaign as well as the exact overlap between publishers.
