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Alcohol Industry Breaking Its Own Underage Rules?
- Advertising Age, Friday, November 8, 2013 8:06 AM
The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report. The liquor and beer groups pushed back with Joe McClain, president of the Beer Institute, an industry trade group, saying that "once again, a CAMY study is rooted in shaky ground, with taxpayers footing the bill for the group's anti-alcohol advocacy."
