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Brands Spending More On Digital Video

  • ClickZ, Friday, March 21, 2014 8 AM

Networks are spending more and more on digital at the expense of traditional TV ads. And sellers are offering more digital real estate. That follows consumers' devotion and dependence with regard to Internet media and mobile devices. Over the past year, the digital marketing industry has seen several major video developments that stand to alter the way we think about reaching viewers. One example is the Interactive Advertising Bureau's new-to-market digital video ad units. Read about other digital-video friendly changes at the jump. 

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