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Is The War On Native Advertising Over?

Regardless of what its critics and consumers think, native advertising is now firmly entrenched in the highest echelons of news media. That’s according to Joshua Benton, director of the Nieman Journalism Lab. “Like it or not, native advertising is here to stay -- no longer reserved for digital natives (Gawker, BuzzFeed, Quartz) and a few traditional outlets with an edgier digital presence (Forbes, The Atlantic),” he writes. “It’s hard to nd a major news company that isn’t looking to native as an important part of their business strategy in 2014.”

Read the whole story at Nieman Journalism Lab »

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