Around the Net
Curry, Spieth, Copeland Are Key To Under Armour Brand
- NYSportsJournalism.com, Monday, July 27, 2015 8 AM
Under Armour continued its assault on the landscape once dominated by Nike and Adidas with increased revenue and a strategy to “build consumer engagement and drive healthier lifestyles,” said CEO Kevin Plank. “In the second quarter of 2015, we witnessed historic performances and accolades from our incredible portfolio of athletes including the NBA's MVP and world champion Stephen Curry; PGA Tour pro Jordan Spieth who won this year's Masters and U.S. Open; and the American Ballet Theatre's first-ever African American female principal dancer, Misty Copeland.”
