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Mobile To Overtake TV Next Year, eMarketer Predicts
- The Guardian, Wednesday, September 30, 2015 6:04 AM
Mobile ad spend is expected to increase by 45% this year to GBP3.26bn in the UK, easily surpassing the GBP2.67bn that will be spent on print advertising across national and local newspapers and magazines, according to a report published on Wednesday by eMarketer. Mobile ad spend will see a further surge of 35% next year to GBP4.4bn -- which will see it nudge ahead of traditional TV advertising, which will account for GBP4.26bn of spend.
