Around the Net
Ad Blocking Will Lead To Native And Search Surge
- The Drum, Wednesday, October 14, 2015 6:49 AM
Ad avoidance is on the rise, prompting major changes in how brands should engage with mobile audiences in particular, with speakers at yesterday's Ad:Tech London conference claiming advertisers will have to increase investment in native formats, as well as address their search strategies as a result. Apple recently issued its iOS9 update with ad blocking software integrated into it, and has led to an upsurge in ad blocking although media-buyers are not necessarily frightened by the trend.
