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Why Use CRM Data In Programmatic Media Campaigns?

Econsultancy says programmatic and CRM data work well in tandem. With programmatic, consumers are recognized by a cookie that offers advertisers their demographic, past behavior, location, and device. This information enables advertisers to serve appropriate, targeted advertising. However, CRM or first-party data is often not integrated with programmatic media spending. By integrating CRM data into the programmatic spend, efficient, more finely honed targeting is possible.

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