Around the Net
Meet Miles, BP's Interactive Pump
- Brand Channel, Thursday, November 17, 2016 8 AM
BP has just introduced Miles, its new Personality Pump that uses a proprietary interactive technology to audibly greet consumers and start the gassing-up process. While fueling, consumers can listen to music on Pandora, record a video e-card to share on social media sites or play music trivia. The effort is clearly aimed at a social media-savvy crowd.
