• eMarketer, Wednesday, December 28, 2016 7:56 AM

A KPMG survey of CEOs In China found that 57% of those polled said they use data and analytics in the marketing process and to achieve cost efficiencies, according to an article by eMarketer, a digital research firm. Nearly as many use data and analytics to develop new products and services. Nearly half of those polled "use data and analytics to predict or manage skills shortages and four in 10 respondents said they use it to improve financial reporting," according to the eMarketer article.

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