There are gluten-free vodkas and sugar-free vodkas and even American made vodkas. Then there is Devotion Vodka, a corn-based spirit that bills itself as the “World's First And Only 100% Certified Sugar-Free, Gluten-Free, Non-GMO Vodka That Is American Made.”
The brand has selected The Halo Group to help tout its brand positioning as the choice for health conscious drinkers.
It even has a “nutrition” label hyping its sugar-free, cholesterol-free and well, like most spirits, nutrition-free make up.
The Halo Group will work with Devotion to raise brand awareness of its vodka line through a multitiered campaign, including PR, event management and social media.
The creative will emphasize "transparency." The brand claims this is the first and only brand of vodka to have a nutrition label on its bottle, allowing consumers to truly understand what they are purchasing and consuming.
“When we thought of creating a gluten-free, sugar-free, American made vodka, we knew it was the start of something exciting,” stated Drew Adelman, CEO, Devotion Vodka. “Even more exciting is being the first company in a large pool of brands to feature a nutrition label on our bottles, ‘baring all’ with pride,” and showing it’s what’s on the inside that counts.”
Which is largely empty but harmless calories when consumed in moderation.