USDS is a team of technologists tasked with improving public-facing services, like modernizing the immigration system and making Veterans benefits more accessible online.
The campaign is the first time Steve Jobs has been featured in a spot outside of Apple.
Havas New York created the campaign.
The first film was directed by Jake Scott, with a focus on the experience of working for the USDS. The second video is an animated ad focusing on the purpose of the USDS.
advertisement
advertisement