Ad-Tech Product And Partnership News: Week Of May 22

Photobucket Joins Cuebiq’s Publisher Network

Location data provider Cuebiq has partnered with photo-sharing platform Photobucket, with Photobucket gaining access to Cuebiq’s location data troves.

“Utilizing new data points that will be available for us by Cuebiq will help us better understand how our users interact with our apps," stated John Corpus, CEO of Photobucket.

Photobucket joins over 180 other publishers in Cuebiq’s network, with a total of more than 61 million monthly active users. Photobucket’s 100 million registered members will further grow Cuebiq’s location data stores.


TabMo Opens North American Offices

TabMo, a French mobile demand-side platform (DSP), has made its programmatic mobile platform, Hawk, available to North American advertisers and agencies.

The company’s North American launch includes opening new offices in New York, Chicago and Los Angeles, as well as the hire of Leroy Holland, who will serve as managing director U.S., overseeing TabMo’s growth and client relationships in the U.S. market.

“As marketers continue to pursue their audiences in these unique environments, they’ll need technology that is built around mobile devices and delivery,” stated Holland. “The current desktop DSPs, while they have scale, are not meeting advertisers’ cross-device needs, and as a result, will not last in a mobile-dominant media landscape.”

Launches AI-Powered Capability To Speed Up Discovery Of Marketing Insights

Marketing intelligence company Datorama has launched Datorama Genius, an artificial intelligence capability to automate the process for marketers receiving marketing insights.

With Datorama Genius, marketers can 1) get deeper insights and optimization paths from their data, which is also informed by hundreds of other data sources; 2) automate the insight discovery process, beyond the traditional data points that are available through common platforms; 3) create visualizations and natural language explanations of marketing insights, and get Datorama Genius to learn from user interactions; and 4) choose the key performance indicators that are of particular importance to the campaign in question.


Eyeota, Treasure Data Partner To Enhance Audience Data Segments

Audience data company Eyeota has partnered with Treasure Data, a customer data platform, to offer its audience data segments to an expanded set of clients across the globe.

Eyeota’s data will be integrated into Treasure Data’s customer data platform, allowing brands to leverage the combination of first- and third-party data.

“Treasure Data’s capabilities to collect, unify and act on first-party data, enriched by Eyeota’s 3.5 billion unique profiles, will empower marketers to improve their targeting," stated Hiro Yoshikawa, CEO of Treasure Data.


Thunder Taps Huffman To Lead Southern States Sales Push

Creative management platform Thunder has hired John Huffman to serve as sales director. Based in Dallas, Huffman will cover Texas and the surrounding states, building Thunder’s client base.

Huffman previously worked at major programmatic firms including Adobe, Quantcast, Rocket Fuel and Yahoo!.

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