Retailers that host their online storefronts on PrestaShop can now integrate their inventory with MailChimp's marketing automation services.
MailChimp announced the new partnership and product integration Tuesday in a company blog post.
“Not only will your e-commerce store data be passed over to MailChimp, you’ll learn more about your customers than ever before — and communicate with them in a smarter, more personalized way,” writes Kasia Galazka, a writer at MailChimp.
PrestaShop is a free digital shopping cart platform for small to medium-sized businesses. The software company gives its users access to its open-source code, allowing customers to develop and manage their own online storefronts. In lieu of charging to host stores or earning money off of commissions, PrestaShop instead generates revenue via add-on modules available for purchase.
Small businesses that host their storefronts on the free platform can now connect their businesses to MailChimp, thus leveraging transactional data to propel more personalized communications. All product information and purchase history available in PrestaShop populates immediately in MailChimp accounts, which then update in real-time whenever someone makes a purchase or abandons a shopping experience. This data can be used as the basis for trigger-based automations, such as order notifications and abandoned cart alerts.
Additional features include product recommendations, demographic targeting, segmentation, and campaign reporting.
MailChimp has pivoted over the past year from an email service provider to a full-fledged marketing automation platform, recently expanding to social media with the addition of Instagram and Facebook ads.
MailChimp announced its intention to move toward marketing automation with the shuttering of its Mandrill development service last year, a decision that was much derided by developers at the time. The bet has paid off handsomely for the marketing technology company, however, with its retail clientele growing 47% over the past year according to data provided by MailChimp.
Forty percent of MailChimp’s revenue is now generated by the its ecommerce customers, and 673,000 orders are placed on the platform every day.