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There's History Behind 'I'm Going To Disney World'
- BizJournals, Tuesday, May 29, 2018 8 AM
One of the most recognizable commercials in sports television history — “I’m going to Disney World!” — was developed from an offhand remark toward the end of a late-night group dinner. For athletes, the spot became the television equivalent of being on a Wheaties box — it featured only the most famous sports stars after their biggest victories. For Michael Eisner, who developed the idea in 1987 when he ran Disney, the commercial is one of the things he remembers most fondly about his career, he said.
