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Anheuser-Busch Creates Non-Alcohol Beverage Officer

  • Fortune, Monday, July 30, 2018 8 AM

Anheuser-Busch InBev, in a move that reflects the company’s evolving change in emphasis, has named Lucas Herscovici, currently global marketing VP of strategic functions, to a new company role: chief non-alcohol beverage officer. The move is seen as a response to the fact that Millennials and members of Generation Z are “drinking less than their elders.” U.S. beer sales dropped 5% by volume in the second quarter. 

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