Report Finds In-House Agencies More Likely To Service Creative Than Media

Media planning and buying, programmatic media, data analytics and research have relatively little risk of being taken in-house, according to findings of executives from 325 companies that have brought at least part of their marketing in-house.

The findings, which come from the In-House Agency Forum’s and Forrester Research’s 2018 State of the Industry Report, reveal that creative services, digital, video and social are far more likely to be serviced in-house.

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