Content talent collective Psyop is acquiring Content & Co to add branded content development to its existing commercial direction, production, animation, ideation, AR, and technology services. Terms of the deal were not disclosed.
"It's not about 'full-service,' but rather 'focused service,'" says Todd Mueller, co-founder/director, Psyop. "Our focus is on developing the creative and narratives for clients, as well having world-class talent at the ready to go out and make it.”
Under the agreement, Content & Co founder/president Stuart McLean will remain in charge of the company, which will continue to operate in its current offices. Content & Co’s existing talent relationships — which include first-look deals with top Hollywood showrunners from both scripted and unscripted television — will now become part of Psyop as the agency folds these opportunities into its offering.
In addition, as part of its strategic refocusing, Psyop is officially joining forces with its sister company Blacklist, to consolidate both agencies’ executive leadership and sales teams. Although both brands will continue to exist as separate entities, Psyop will become the roster of individuals, whereas Blacklist has become the roster of directors and studio partners, creating an international network with hubs in New York and Los Angeles, as well as studio partners in Canada, the UK, Europe, and South America.
Psyop also recently announced the closing of a minority purchase in Golden Wolf, the London-based production company that will combine Golden Wolf's expertise in 2D talent with that of Psyop’s 3D skills to produce visual content.
“As brands look to find ways to get closer to makers, we want to position Psyop as the only creative source that they need," says Todd Mueller, co-founder/director, Psyop. "By bringing the best talent to the table, we’ll operate with the speed, efficiency, and explosive creativity that our customers require to produce highly engaging cost-effective content.”