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BMW Considers Selling Credit Card Business

  • Bloomberg, Tuesday, November 13, 2018 7:59 PM
BMW is considering sale of its U.S. credit card business, according to Bloomberg. Sources indicate that the German company has already held talks with banks about the value of the credit card portfolio. “BMW is seeking to take advantage of aggressive bidding among banks for co-brand card deals in recent years,” Bloomberg reports. “Lenders see the cards as a lucrative way to profit from a customer's loyalty to a certain brand or store.” The automaker is one of the last major consumer companies to still own and manage its card portfolio.

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