Amazon Acquires Sizmek's Ad Server, Rocks Advertising Industry
- by Laurie Sullivan @lauriesullivan, May 31, 2019
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad server business and dynamic creative optimization (DCO) platform, ending months of speculation since the company declared bankruptcy in March and sold off its demand-side platform to Zeta Global in April.
“Once the deal closes, Sizmek Ad Server and Sizmek …
